What role can secure, frictionless digital experiences play within the business lifecycle? They can create an elevated customer experience and differentiate a business from its competitors. They can also streamline the way businesses interact with other organizations and how they manage internal processes. Wondering how? Picture these fictional examples from four different sectors that demonstrate how digital experiences have the potential to create an enhanced customer experience.
Telecommunications
CanadaMobile is a Canadian telecommunications company. Historically, potential customers would have to visit one of their locations to compare plans, pick out their devices, enroll in a payment plan, and set up their accounts. However, the CanadaMobile team has noticed a spike in digital inquiries from consumers who prefer not to (or can’t) visit a physical location. With no digital onboarding process in place, CanadaMobile is seeing higher than average sale abandonment and is at risk of losing customers – and profit.
With a digital verification solution in place, CanadaMobile can digitize and streamline their customer onboarding. They would no longer be limited to in-person visits and traditional business hours. Instead, potential customers could verify their identity digitally and enroll in CanadaMobile’s services – wherever and whenever they choose – and CanadaMobile could focus on converting potential customers to users.
Insurance
Increasing revenue is a priority for City Insurance Company, a Canadian insurance agency, this year. Today, City Insurance Company uses mainly paper-based, over-the-phone and mail-in processes when onboarding new clients. This requires manual processing by employees, a time-intensive task that increases the resources required to complete the job, and causes frustration for clients. However, it remains an important step to safeguard the organization and reduce the risk of fraud.
By transitioning to digital verification, City Insurance Company can quickly verify personal or financial data against records from trusted sources. This automates and streamlines the process for clients, lessens registration and onboarding times and reduces the risk of manual error. Plus, with digital verification in place, City Insurance Company can be confident they’re providing the right access and information to the right person, helping to mitigate against the risk of fraud and keep their clients data secure.
Human Resources
To meet its production goals, KCJ Group is on target to hire and onboard 200 new employees this year. Even with a skilled talent acquisition team, recruiting and interviewing talent, validating past experience and credentials, communicating with references, and completing background checks can take weeks, sometimes months. For organizations like KCJ Group, a slow time-to-hire could put outcomes, KPIs and profit at risk. It could also mean losing out on talent because they got snatched up by another organization. In a competitive job market, organizations need to move fast in order to secure top talent.
With digital verification solutions, the KCJ Group talent acquisition team can validate candidates’ credentials, work experience, certifications, or academic degrees using an automated process. This not only instills confidence that the information provided in the candidate’s resume is accurate and they are in fact qualified for the role, but also reduces the resources required to find and hire talent, and could mean getting new hires in the door sooner.
Sharing Economy
ShareCo facilitates sharing between its Canadian users, whether renting a car for the day or a house for the weekend. Despite a team of moderators who investigate issues, ShareCo users are noticing an influx of scams and fraudulent activity – from fake listings to inaccurate listing details and personal data. ShareCo needs a solution to validate users or create verified profiles as a means to increase trust, adoption, and protect its users on both sides of the interaction.
With a digital verification solution, ShareCo can verify the validity of listings and the eligibility of its users, helping to reduce the risk of fraud and keep its community safe. Plus, now ShareCo can streamline the exchange of necessary identity documents and sensitive data between users, ensuring only the minimum information required for each transaction is shared.
While the examples above may be fictional, seamless and secure verification solutions are making everyday digital experiences look and feel more like this: Fast, convenient, and designed to give Canadians choice in how they choose to interact.
As a Canadian business, here’s what you need to know.
How digital verification can improve customer experience
Integrated, fast and convenient customer experiences — like the ones experienced in the examples above — may sound appealing, but there have traditionally been barriers to implementation, including concerns around privacy and security.
Customers have been skeptical that their sensitive data will remain private. They want the convenience of digital experiences, but they don’t want to face any risk of fraud or their data getting in the wrong hands. A recent survey from Interac, published during Data Privacy Week, showed that nearly eight in 10 Canadians polled are worried about protecting their online privacy and only six per cent think their data is being used for its intended purpose.
Verification solutions built with strong security protocols can help address these concerns from both customers and businesses, as they feature rigorous authentication requirements, set at some of the highest Canadian security standards.
Interac Debit and Interac e-Transfer transactions have made it easier for Canadians to keep up with the changing retail landscape. But meeting the new (and growing) challenges of our digital economy requires verfifcation and authentication solutions that are just as straightforward, so businesses will be able to confidently say that their customers are who they say they are (and have a secure way to prove it).
Enter Interac Verified, a digital verification service that works for Canadian businesses
The good news? Secure, convenient verification and authentication of customers’ data is not only possible, we’re making it happen right now. Consumers are already experiencing our suite of solutions, Interac Verified,through the businesses and government services that offer it.
Interac Verified gives Canadian businesses a way to digitally verify customer data to deliver faster, more efficient, and convenient access to services. Through Interac verification service, customers can use their existing login credentials with a participating financial institution for faster verification of their data. With Interac document verification service, customers verify themselves using a matching liveness check and accepted forms of government-issued photo ID.
Interac Verified is designed to support multiple technology standards, whether today’s widely-adopted open standards and emerging standards of the future.
Many Canadian businesses and government services already use Interac Verified to provide their customers with secure and seamless digital experiences and simplify their day-to-day interactions.
How Interac Verified is streamlining digital interactions
Enabling convenient ways for customers to interact digitally is becoming crucial for many Canadian businesses. Interac Verified can provide a secure way for businesses to verify and authenticate customers before supplying goods or services.
- Seamless onboarding: Interac Verified can help create efficiencies by reducing the time spent on manual processes and in-person visits, reducing friction and accelerating onboarding.
- Fraud protection and compliance: Interac Verified can give businesses confidence they’re giving the right access to the right person. Businesses can verify foundational data points against records from trusted sources, which can help streamline Know Your Client (KYC) and anti-money laundering (AML) compliance.
- Customer acquisition: Interac Verified can help businesses build trust with their customers, by offering a secure digital verification process and gaining consent before any required data is verified or authenticated.
Businesses and organizations across sectors and industries will find new ways to take advantage of the combined convenience, as busy — and increasingly digitally plugged-in — consumers seek ways to make their lives more seamless to navigate.
Verification for daily life, fuelled by a brand Canadians trust
Among consumers, Interac has earned a place as one of Canada’s most trusted financial services brands and in 2022 was named one of the country’s most trusted technology service providers.
And as online services expand into all aspects of their lives, Canadians will be able to trust that Interac will continue to facilitate their digital interactions and exchanges with businesses, as well as governments, and other organizations.
This will not only help fuel the Canadian digital economy, it will also help empower Canadian businesses to create innovative new services and offerings. Together, we can help make Canada a more vibrant, innovative and productive place for everyone who lives and does business here.
What can Interac Verified do for your business?
