When organizations face high volumes of identity checks, simple and secure verification becomes critical. Whether it is onboarding new workers, launching a product with verification needs, meeting compliance obligations, or strengthening fraud prevention in business, delays in the process can cause risk across the board. Slow or unreliable verification can stall operations, frustrate users, and open the door to fraud.<\/p>\n\n\n\n
That kind of friction could add up to real costs: missed onboarding deadlines, compliance risks, and more users reaching out for support when the process breaks down\u2014something Certn Canada, a global background screening company, knows all too well. That\u2019s why they made the strategic move to offer an Interac Verified solution, Interac <\/sup>verification service<\/a> as an option for users who don\u2019t have ID or opt out of biometric verification.<\/p>\n\n\n\n And it\u2019s already paying off. The backup powering smarter business verification services Ease is one thing, confidence is another. And when identity is on the line, reputation makes all the difference. That winning combination is what led Certn to choose Interac in the first place and why the brand itself felt like a strong fit. Interac\u2019s widespread familiarity and trust are backed by its standing as the most reputable financial services brand in Canada.2<\/sup><\/p>\n\n\n\n “Interac is a widely known brand in Canada. Pretty much everyone\u2019s familiar with it because they use it regularly,\u201d Byron adds.<\/p>\n\n\n\n A digital verification solution that fits the flow<\/strong><\/p>\n\n\n\n When Certn set out to add a fallback option for identity verification, the team knew the experience had to feel intuitive. Even a well-intentioned add-on could become a barrier if it interrupted the onboarding flow or forced users to jump through too many hoops.<\/p>\n\n\n\n That\u2019s why ease of integration mattered just as much as functionality. Interac verification service could be layered into Certn\u2019s existing process in a way that felt natural, prompting users at the right moment and helping them complete verification without confusion or unnecessary steps.<\/p>\n\n\n\n \u201cWhat I really enjoy is the fact that we are able to embed Interac verification service through the experience, rather than sending users to another site and then trying to navigate them back,\u201d says Byron. A small shift with big results for secure identity verification<\/strong><\/p>\n\n\n\n The numbers don\u2019t lie. Certn\u2019s integration is already making a big difference. <\/p>\n\n\n\n \u201cIt has allowed us to increase our application completion rates and also decrease our support tickets, which was really the goal we were trying to accomplish,\u201d says Byron What\u2019s next for digital authentication solutions?<\/strong><\/p>\n\n\n\n \u201cI really see reusable identities, digital identity wallets, verified credentials becoming more popular. As we become more of a digital world, everything\u2019s going to be: how do I create something that\u2019s reusable versus single use only?\u201d says Byron.<\/p>\n\n\n\n And he sees Interac playing a key role in that evolution, not just as a tech partner, but as a thought leader.<\/p>\n\n\n\n \u201cCertn\u2019s definitely going to be looking at pushing innovation and pushing ourselves forward with the help of Interac. They have exciting ideas on how to evolve identity verification on their roadmap,\u201d says Byron. The power of familiarity<\/strong><\/p>\n\n\n\n Certn\u2019s story is a real-world reminder that a smoother experience isn\u2019t always about reinventing the wheel. It\u2019s about understanding where the friction lives and solving for it with names people already know.<\/p>\n\n\n\n \u201cDon\u2019t underestimate the value of familiarity in your flows. People love things that feel familiar. That\u2019s what Interac brings to our experience,\u201d says Byron.<\/p>\n\n\n\n Learn more<\/a> about how our solutions can help you simplify identity verification. <\/p>\n\n\n\n <\/p>\n\n\n\n 1For a list of participating banks or credit unions that can be used to log in or access the Interac verification service, visit https:\/\/stage.interac.ca\/en\/business\/our-solutions\/interac-verified\/interac-verification-service\/#which-financial-institutions-can-be-used-to-log-in-or-access-interac-verification-service<\/a><\/sup><\/p>\n\n\n\n
We sat down with Byron Alvord, Head of Product at Certn, to talk about how the integration of Interac verification service is delivering smoother experiences and higher completion rates. Byron\u2019s been in the background screening space since 2012. He\u2019s watched identity verification evolve from passport scans to AI-powered biometrics and sees more transformation ahead.
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<\/strong>Certn\u2019s goal is simple: offer the easiest background checks possible, without cutting corners on security or compliance. Their proprietary biometric verification solution takes care of the job for most applicants, but for users who don\u2019t have ID handy or prefer not to use facial recognition, Interac verification service fills the gap. By logging in through their online banking with a participating financial institution1<\/sup>, users can verify their identity quickly and securely.
\u201cOur goal is to have applicants complete their background check application process with ease. We are an extension of our clients and if individuals drop out of the process, our clients may be losing a quality candidate. That\u2019s where Interac verification service helps, by reducing that drop-off and allowing users to continue through the process smoothly\u201d says Byron.<\/p>\n\n\n\n
The result? With fewer reasons for users to drop off and a smoother journey from start to finish, Certn is seeing higher completion rates, faster turnaround times, and a more efficient experience all around.
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Certn\u2019s metrics point to not just a smoother process, but a smarter one. These early results show how real-time verification is improving both operational performance \u2014 through faster turnaround and fewer support requests \u2014 and scalability, by integrating seamlessly into Certn\u2019s broader verification flow. And they see the value, not only in what it does today, but in how it can adapt to fast-moving industries with tight turnarounds and limited room for error.
\u201cIn use cases like gig economy or rideshare, it\u2019s critical to have that fallback,\u201d says Byron. \u201cIt could be the difference between completing a check or losing a user in the process.\u201d
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