{"id":107962,"date":"2023-02-07T00:40:31","date_gmt":"2023-02-07T00:40:31","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&#038;p=107962"},"modified":"2025-05-30T19:34:16","modified_gmt":"2025-05-30T23:34:16","slug":"everyday-trust-on-identity-with-david-birch-and-debbie-gamble","status":"publish","type":"content","link":"https:\/\/stage.interac.ca\/en\/content\/business\/everyday-trust-on-identity-with-david-birch-and-debbie-gamble\/","title":{"rendered":"Everyday Trust: On Identity with Debbie Gamble and David Birch"},"content":{"rendered":"\n<p>We are witnessing a period of accelerated digitization in Canada. With this comes new opportunities and increased efficiencies. It also highlights one of the most important questions innovators face today: How can we give Canadians the confidence they need to participate fully in our emerging digital economy?&nbsp;<\/p>\n\n\n\n<p>My answer? Trust.<\/p>\n\n\n\n<p>Trust is essential to a healthy, functioning society. It unifies our families and communities. And \u2014 as I\u2019ll be discussing with expert guests in this conversation series, <em><a href=\"https:\/\/stage.interac.ca\/content\/ideas\/everyday-trust\/\">Everyday Trust<\/a><\/em> \u2014 trust is vital to innovation and enabling prosperity in Canada.<\/p>\n\n\n\n<p>Canadians are increasingly exchanging sensitive data online, highlighting the need to create solutions built specifically for our new way of transacting, working and living. These solutions can reduce the friction of daily life by putting Canadians in control of their digital information and how it\u2019s used online, while safeguarding their privacy and security.&nbsp;<\/p>\n\n\n\n<p>Of course, there are challenges to surmount as we navigate this opportunity, which brings me to my guest. Joining me to talk about verification in this episode of <em>Everyday Trust <\/em>is David G.W. Birch. He\u2019s an author, advisor and commentator on digital financial and verification services for outlets including <em>Forbes<\/em> and <em>Financial World<\/em>, and you can catch his thoughts on a regular basis at <a href=\"https:\/\/blog.dgwbirch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 Mb<\/a>, recently named one of the top FinTech blogs worldwide by Feedspot.<\/p>\n\n\n\n<p>I was especially keen to discuss David\u2019s thoughts on how verification and payments intersect, and how government and private-sector players can come together to activate the anti-money laundering, anti-fraud and Know Your Customer (KYC) capabilities that digital verification brings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-opportunity-identity-canadians-can-trust-as-they-navigate-a-digital-world\">The opportunity: Identity Canadians can trust as they navigate a digital world<\/h2>\n\n\n\n<p>To get the most out of today\u2019s economy \u2013 whether as a business owner, a public sector employee, or citizen \u2013 Canadians need control over their personal information and data. In fact, our research shows <a href=\"https:\/\/stage.interac.ca\/content\/taking-a-look-inside-data-privacy\/\">nearly eight in 10 Canadians are worried about protecting their online privacy, and more than half believe organizations are primarily responsible for protecting their personal information online<\/a>.<\/p>\n\n\n\n<p>Privacy is a central concern for Canadians and a challenge those of us working in verification, identity and authentication need to address. At Interac, <a href=\"https:\/\/stage.interac.ca\/consumers\/products\/interac-verification-solutions\/\">privacy is at the centre of our verification offerings<\/a> as we work to give Canadians control over their personal information, including how to share it, when, and with whom. With access to secure, trusted solutions that put their privacy first, Canadians will be better equipped to participate safely in the digital economy.<\/p>\n\n\n\n<p>Digital verification can also enable the online delivery of critical services while introducing efficiencies and reducing costs for businesses and government organizations. According to the Digital Identity and Authentication Council of Canada (DIACC), <a href=\"https:\/\/diacc.ca\/2018\/05\/16\/the-economic-impact-of-digital-identity-in-canada\/\" target=\"_blank\" rel=\"noreferrer noopener\">nearly $500 million worth of productivity is lost each year<\/a> because of our reliance on physical identity documents and the manual processes that come with them \u2014 for example, when people are required to travel and present their ID in person. &nbsp;&nbsp;<\/p>\n\n\n\n<p>When people can prove who they are digitally, businesses, Canadians and the economy as a whole will thrive. Between new use cases and the efficiencies it creates, <a href=\"https:\/\/diacc.ca\/wp-content\/uploads\/2018\/05\/Economic-Impact-of-Digital-Identity-DIACC-v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">DIACC estimates digital verification could unlock $15-billion<\/a> worth of value for the Canadian economy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"737\" data-src=\"https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-1-1024x737.png.webp\" alt=\"Quote from David Birch saying &quot;It's time to think about building digital identities which are fit for the digital economy&quot;\" class=\"wp-image-108212 lazyload\" data-srcset=\"https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-1-1024x737.png.webp 1024w, https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-1-300x216.png.webp 300w, https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-1-768x553.png.webp 768w, https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-1.png.webp 1167w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/737;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p>However, we know introducing the technology isn\u2019t enough: If Canadians are going to enjoy the <a href=\"https:\/\/stage.interac.ca\/content\/ideas\/what-interac-verification-solutions-means-for-digital-access-in-canada\/\">benefits of digital verification<\/a> services, they will first have to trust it as part of their everyday lives.<\/p>\n\n\n\n<p>Below, David and I dig into some of the crucial questions that those of us working on digital verification are considering \u2014 and that anyone who wants to understand this technology should understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital verification: (Some of) the big questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1: Why is the public\u2019s state of trust so important?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: Trust in the digital economy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DMqDKgMpJww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For digital verification to work, it must allow users to verify themselves \u2014 and it also must assure them the entity they\u2019re engaging with is authentic and trustworthy.<\/p>\n\n\n\n<p>In other words, trust is a two-way street: While you often need to prove you\u2019re allowed to do something as a user or customer, you also have to trust the entity you\u2019re interacting with, as David notes. \u201cWhen I go to the bank, I need to be able to see it&#8217;s the bank. If I get a message that comes from retailers, I need to know it&#8217;s really coming from them,\u201d and so on.<\/p>\n\n\n\n<p>In an era when trust in institutions is eroding and (<a href=\"https:\/\/stage.interac.ca\/content\/ideas\/why-certainty-comfort-and-trust-are-everything-in-the-digital-world\/\">as I\u2019ve pointed out before<\/a>), establishing that trust level is no small task. Innovators are facing what I call a \u201ctrust challenge.\u201d I&#8217;ve spent a lot of time thinking and talking about how <a href=\"https:\/\/stage.interac.ca\/content\/ideas\/why-certainty-comfort-and-trust-are-everything-in-the-digital-world\/\">driving the adoption of new technologies<\/a> has to go hand-in-hand with earning people\u2019s confidence and comfort.<\/p>\n\n\n\n<p>\u201cWe have a trust issue from a society perspective,\u201d David agrees.&nbsp; And it\u2019s a challenge that requires a whole new infrastructure around verification: \u201cIt\u2019s about people being able to act with confidence in this online environment.\u201d<\/p>\n\n\n\n<p>I\u2019m proud to say we\u2019ve had a lot of success with this at Interac \u2014 success that goes back decades, if you look at how we\u2019ve been able to assure Canadians they can integrate safe, secure services like <em>Interac<\/em> Debit and <em>Interac<\/em> e-Transfer into their daily lives.<\/p>\n\n\n\n<p>In fact, Canadians recently voted in favour of <a href=\"https:\/\/stage.interac.ca\/content\/news\/interac-named-canadas-most-respected-technology-service-provider\/\">Interac as the country\u2019s most respected technology service provider<\/a> for the second year in a row. This gives us confidence that we\u2019re on the right track for building the crucial foundation of trust that will unlock the potential of digital verification. As David says, in the new world, it\u2019s your reputation that\u2019s critical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2: How do we design our identities for a digital world?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: Designing identities for a digital world\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c6XUDsqhfB4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In a digital world, the whole concept of verification is radically different from what came before, and our thinking needs to reflect that.<\/p>\n\n\n\n<p>David understands verification in three separate layers or considerations: (1) the ID itself (i.e., is it accurate, genuine and up to date?), (2) what David calls \u201cthe authentication nexus\u201d (does the identification match the person who\u2019s actually standing here?), and (3) the authorization (is this person allowed to do what they\u2019re requesting?).<\/p>\n\n\n\n<p>We can\u2019t simply digitize our current identity documents because they\u2019re not up to the task of separating these layers for the sake of privacy and security. Take the driver\u2019s licence, for example: As David points out in our conversation, whether a physical or digitized document, it\u2019s neither \u201csmart\u201d nor is it designed for privacy or digital security. It forces the person handing it over for ID purposes to reveal their exact date of birth, for example, as well as their address.&nbsp;<\/p>\n\n\n\n<p>\u201cWe spent 25 years messing around trying to put driving licences online. That\u2019s clearly not the way to do it,\u201d David says. \u201cIt&#8217;s time to think about building digital identities which are fit for the digital economy.\u201d<\/p>\n\n\n\n<p>What does a smarter approach to identity verification services look like? First and foremost, we want customers to know they\u2019re in control of their data. And we want them to know there are safeguards in place for their privacy, to prevent them from revealing more about themselves than necessary for a transaction. <a href=\"https:\/\/stage.interac.ca\/content\/ideas\/what-interac-verification-solutions-means-for-digital-access-in-canada\/\">At Interac we&#8217;re delivering verification solutions<\/a> for Canadians that are user-centric, meaning users are in control of their personal information, including who can access the information and when.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"737\" data-src=\"https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-2-1024x737.png.webp\" alt=\"Quote from Debbie Gamble saying &quot;At Interac we are delivering verification solutions that give the user more control&quot;\" class=\"wp-image-108214 lazyload\" data-srcset=\"https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-2-1024x737.png.webp 1024w, https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-2-300x216.png.webp 300w, https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-2-768x553.png.webp 768w, https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Quote-2.png.webp 1167w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/737;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3: What is a \u2018trust ceremony\u2019?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: What are trust ceremonies?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jzAjVNpKPmo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This brings us to the more human \u2014 you could even say anthropological \u2014 aspect of trust and adoption. \u201cI keep bringing the anthropological word \u2018ceremony\u2019 into this because human behaviour is human behaviour, even when there\u2019s technology involved,\u201d David says.<\/p>\n\n\n\n<p>If we want people to adopt new behaviours with new technologies, we need to help them feel the comfort that comes with predictability and certainty. When something works every time \u2014 and in the way it\u2019s intended to work \u2014 that\u2019s the foundation of comfort. That\u2019s when we actually start to embrace change.<\/p>\n\n\n\n<p>Making a contactless payment is an example: Decades ago, no one had done it. Today, we not only trust that it will work, but we also don\u2019t think twice about it. As I\u2019ve said before, <em>Interac<\/em> e-Transfer and<em> Interac<\/em> Debit caught on with Canadians and became indispensable \u2014 they\u2019re part of the \u201cceremony\u201d of daily life, you could even say \u2014 because they work reliably and predictably wherever you are when you use them. You can trust them when you\u2019re at a retail store, or on your mobile device while sitting on your couch. (From Canada to Kazakhstan, as David says.)<\/p>\n\n\n\n<p>In short, we learn new technologies are safe and trustworthy by using them until they feel ordinary and familiar.<\/p>\n\n\n\n<p>Today, Canadians are missing a standardized suite of verification solutions they can trust. In a recent Interac survey we learned that while <a href=\"https:\/\/stage.interac.ca\/content\/news\/control-is-top-of-mind-for-canadians-when-it-comes-to-online-personal-information-according-to-new-data-privacy-week-poll\/\">six in 10 Canadians still use their social media accounts to log in to other online services<\/a>, only 1 in 10 actually trust these accounts to store their personal information.<\/p>\n\n\n\n<p>The predictability of digital \u201cceremony\u201d is important for fraud prevention and security, too, as David and I discuss. Right now there is variation in the way login and verification systems work \u2014 this one sends you a code via email, that one texts you, et cetera \u2014 and often, customers don\u2019t know what to expect. As we create ceremony around identity, we establish security for consumers, because, as David notes, \u201cIf they see something that\u2019s different, it\u2019ll raise an eyebrow.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4: What\u2019s the relationship between trust and payments?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: The relationship between trust and payments\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oRtZ4Z8J-t8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Talking about payments in connection with identity makes sense, because payments and digital verification are intertwined concepts<strong>.<\/strong><\/p>\n\n\n\n<p>As David notes, a lot of the problems and challenges of the payments industry \u2014 from onboarding to fraud prevention \u2014 are also identity problems. \u201cIf you solve the identity problem, payments are easy,\u201d he says. \u201cIf you know who all the counterparties to a transaction are, payments are just a bit of [math on a] spreadsheet somewhere.\u201d<\/p>\n\n\n\n<p>Earlier, I cited DIACC\u2019s estimate of a $15-billion dividend for the Canadian economy if digital verification is widely adopted. A significant portion of that value will be unlocked by making payments and other financial transactions more secure, as well as less dependent on manual processing and in-person document verification.<\/p>\n\n\n\n<p>Take KYC requirements, for example: Digital verification will make compliance easier for both financial entities and customers, including doing away with the requirement for Canadians to visit a bank branch to open an account. <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/banking-matters\/digital-id-the-opportunities-and-the-risks\" target=\"_blank\" rel=\"noreferrer noopener\">When India introduced \u201ce-KYC,\u201d the cost of KYC verification services dropped from $5 to 70 cents a customer<\/a>.<\/p>\n\n\n\n<p>Here in Canada, <a href=\"https:\/\/diacc.ca\/unlockdigital\/\" target=\"_blank\" rel=\"noreferrer noopener\">DIACC and the financial institutions have identified the potential for net savings of $100 million annually per institution<\/a> through efficiencies (i.e., streamlining processes that are currently manual) and fraud reduction.<\/p>\n\n\n\n<p>There\u2019s more I could say about the benefits of digital verification, but for now I\u2019ll finish by noting that it can make payments even more inclusive \u2014 for example, Canada\u2019s many remote communities, where residents can face logistical challenges and hassles because the world largely still relies on physical ID documents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More questions and insights on trust and digital verification: Watch the full conversation<\/h2>\n\n\n\n<p>In the full video, you\u2019ll see me and David tackle more questions around building public confidence in digital verification, the role Interac can play as an anchor and a builder of trust, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: On Identity with Debbie Gamble and David Birch\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YJj_jq0WDCQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=YJj_jq0WDCQ\" target=\"_blank\" rel=\"noreferrer noopener\">Watch now on YouTube<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are witnessing a period of accelerated digitization in Canada. With this comes new opportunities and increased efficiencies. It also highlights one of the most important questions innovators face today: How can we give Canadians the confidence they need to participate fully in our emerging digital economy?&nbsp; My answer? Trust. Trust is essential to a&hellip;<\/p>\n","protected":false},"author":28,"featured_media":108224,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[952,788,283],"content-category":[189],"spokespeople":[635],"in_the_know_post_format":[169],"class_list":["post-107962","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-enterprise-and-government","content-tags-interac-verified","content-tags-payments","content-category-business","spokespeople-debbie-gamble","in_the_know_post_format-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interac Everyday Trust: Identity &amp; Digital Transformation<\/title>\n<meta name=\"description\" content=\"In this episode of Everyday Trust, Debbie Gamble discusses the role of trust in emerging digital verification services with guest David Birch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.interac.ca\/en\/content\/business\/everyday-trust-on-identity-with-david-birch-and-debbie-gamble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everyday Trust: On Identity with Debbie Gamble and David Birch\" \/>\n<meta property=\"og:description\" content=\"We are witnessing a period of accelerated digitization in Canada. With this comes new opportunities and increased efficiencies. It also highlights one of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.interac.ca\/en\/content\/business\/everyday-trust-on-identity-with-david-birch-and-debbie-gamble\/\" \/>\n<meta property=\"og:site_name\" content=\"Interac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interac\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T23:34:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.interac.ca\/wp-content\/uploads\/2023\/02\/INT_Comms_Everyday-Trust_Episode-1_Header-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@interac\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" 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