Certainty and comfort as a catalyst for innovation<\/strong><\/h2>\n\n\n\nUnderstanding how certain technologies go from novel to ubiquitous dictates if we\u2019re able to foster new experiences and behaviours. We have learned that innovation and technological change rely on both certainty and comfort. To begin a relationship with a new technology, the end user must experience it as seamless and simple, in a way that fosters psychological ease.<\/p>\n\n\n\n
To give you an example of what I mean, let\u2019s look at Interac <\/em>e-Transfer. When we launched Interac <\/em>e-Transfer, peer-to-peer money transfer was a new and unfamiliar concept for Canadians. But now, people send and receive money using Interac <\/em>e-Transfer millions of times each year. We earned their trust and confidence with reliable, secure service. Interac <\/em>e-Transfer has become inseparable from daily life not only because the technology was impressive. It happened because people learned, over time, that it is safe and trustworthy.<\/p>\n\n\n\nCertainty is a science, developed over the hours spent making sure technology works the same way, every time. Comfort is a feeling. It\u2019s the trust users put into your technology, your experience, into you. We must help facilitate new behaviours that build comfort and trust. Only then can we scale.<\/p>\n\n\n\n
Trust in the digital economy <\/strong><\/h2>\n\n\n\nThe ability to keep the end-user front and centre \u2014 to make them confident and comfortable \u2014 is what builds trust and what drives the success of new technologies. Only when we trust the experience do our habits truly change.<\/p>\n\n\n\n
Trust is essential to society. It unifies our families, our communities, and the way we are governed. Trust is also foundational to the success of any product and can be a competitive advantage for businesses and organizations. <\/p>\n\n\n\n
But what does trust mean when it comes to innovation? It means transparency and clarity. Users should easily understand and agree to any implications associated with a new technology or experience. It means control, with users deciding how, when and what they share. And it means relevance and inclusion. Innovating not just to innovate, but to bring together diverse voices to solve the problems of diverse audiences.<\/p>\n\n\n\n
Innovators today are facing what I call a \u201ctrust challenge\u201d. Only 27 per cent of Canadians believe technology is making their personal information safer<\/a> and 71 per cent say too many online services have access to their personal or financial data. It\u2019s our responsibility to balance the drive to create new user experiences with the need to keep trust, security, and privacy at the forefront.<\/p>\n\n\n\nI\u2019m invested in helping to solve this trust challenge and understanding how innovative minds can come together to solve some of society\u2019s greatest challenges. It\u2019s one of the reasons I accepted a place on Elevate\u2019s Founding Board<\/a>.<\/p>\n\n\n\nLeading with trust through exponential change<\/strong><\/h2>\n\n\n\n![\"\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/figure>\n\n\n\nAt Elev<\/a>a<\/a>te<\/a>, a tech, art and innovation festival hosted in Toronto, I spoke with Vivek Wadhwa, academic, entrepreneur, and best-selling author, about exponential change. The pandemic raised the curtain on exponential growth and increased the pace of disruption in a way we\u2019ve never seen in our lifetime.<\/p>\n\n\n\nCOVID-19 accelerated digital transformation. Over the past two years, many technologies and experiences have emerged to bolster our economies, schools, places of business, governments, and healthcare systems.<\/p>\n\n\n\n
Certainty is a science, developed over the hours spent making sure technology works the same way, every time. Comfort is a feeling. It\u2019s the trust users put into your technology, your experience, into you. We must help facilitate new behaviours that build comfort and trust. Only then can we scale.<\/p>\n\n\n\n
Trust in the digital economy <\/strong><\/h2>\n\n\n\nThe ability to keep the end-user front and centre \u2014 to make them confident and comfortable \u2014 is what builds trust and what drives the success of new technologies. Only when we trust the experience do our habits truly change.<\/p>\n\n\n\n
Trust is essential to society. It unifies our families, our communities, and the way we are governed. Trust is also foundational to the success of any product and can be a competitive advantage for businesses and organizations. <\/p>\n\n\n\n
But what does trust mean when it comes to innovation? It means transparency and clarity. Users should easily understand and agree to any implications associated with a new technology or experience. It means control, with users deciding how, when and what they share. And it means relevance and inclusion. Innovating not just to innovate, but to bring together diverse voices to solve the problems of diverse audiences.<\/p>\n\n\n\n
Innovators today are facing what I call a \u201ctrust challenge\u201d. Only 27 per cent of Canadians believe technology is making their personal information safer<\/a> and 71 per cent say too many online services have access to their personal or financial data. It\u2019s our responsibility to balance the drive to create new user experiences with the need to keep trust, security, and privacy at the forefront.<\/p>\n\n\n\nI\u2019m invested in helping to solve this trust challenge and understanding how innovative minds can come together to solve some of society\u2019s greatest challenges. It\u2019s one of the reasons I accepted a place on Elevate\u2019s Founding Board<\/a>.<\/p>\n\n\n\nLeading with trust through exponential change<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nAt Elev<\/a>a<\/a>te<\/a>, a tech, art and innovation festival hosted in Toronto, I spoke with Vivek Wadhwa, academic, entrepreneur, and best-selling author, about exponential change. The pandemic raised the curtain on exponential growth and increased the pace of disruption in a way we\u2019ve never seen in our lifetime.<\/p>\n\n\n\nCOVID-19 accelerated digital transformation. Over the past two years, many technologies and experiences have emerged to bolster our economies, schools, places of business, governments, and healthcare systems.<\/p>\n\n\n\n
I\u2019m invested in helping to solve this trust challenge and understanding how innovative minds can come together to solve some of society\u2019s greatest challenges. It\u2019s one of the reasons I accepted a place on Elevate\u2019s Founding Board<\/a>.<\/p>\n\n\n\n At Elev<\/a>a<\/a>te<\/a>, a tech, art and innovation festival hosted in Toronto, I spoke with Vivek Wadhwa, academic, entrepreneur, and best-selling author, about exponential change. The pandemic raised the curtain on exponential growth and increased the pace of disruption in a way we\u2019ve never seen in our lifetime.<\/p>\n\n\n\n COVID-19 accelerated digital transformation. Over the past two years, many technologies and experiences have emerged to bolster our economies, schools, places of business, governments, and healthcare systems.<\/p>\n\n\n\nLeading with trust through exponential change<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/stage.interac.ca\/wp-content\/smush-webp\/2022\/09\/INT_Elevate_pullquote_Quote01-1-1024x797.png.webp\")
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